![]() After buying the product or service, the customer has to use it, which could mean using it once, or it could mean using it multiple times over time. Next, the customer interacts with the seller (or salesperson) to get information about the product or service, and may even make a purchase. The classic funnel starts with a customer searching for a product or service, which can be found on the internet or in a brick-and-mortar store. A customer journey funnel is a visual representation of how a customer moves through a sales or marketing process. Now that weve talked about customer journey in general, lets talk about customer journey funnels in more detail. Thats why its important to understand your customers journey before you design your marketing or sales strategy. The important thing to remember is that customer journeys are different for every digital product and service. Finally, other customers might not sign up for the product or service at all, but might instead just start using it right away. After learning more about the product or service, some customers might decide to sign up for it using their email address. Other customers might visit a website to learn more about the product or service before signing up. Then, the customer might start using the product or service right away. For example, some customers might sign up for a digital product or service using an email address. Instead, customers typically interact with digital products and services in different ways. In fact, most digital products and services dont have a classic funnel. When customers interact with digital products and services, theyre not typically going through a linear process. Now, lets talk about customer journey in terms of digital products and services. If the customer doesnt like the product or service, they may have to take it back to the seller, or they may be able to find a better replacement product or service somewhere else. Once the customer finds the product or service, they may then decide to buy it. The classic funnel typically starts with a customer searching for a product or service, which can be found on the internet or in a brick-and-mortar store. The classic funnel is a visual representation of how a customer moves through a sales or marketing process. ![]() When it comes to understanding customer journey, most people think about the classic funnel.
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