![]() Hence, India offers a big opportunity for Netflix if they were to scale up the subscriber base. “Netflix has almost 214 million paid subscribers – larger portion of this is from developed nations which are largely penetrated. Netflix has around 36% market share in India’s SVOD market as it is the most dominant player in the pure-play video OTT service, says Taurani. Netflix’s pricing even in the basic plan is still almost three times that at Rs 1,800,” says Elara Capital SVP and research analyst Karan Taurani. “The average pricing for OTT apps in the country today for annualised plans in terms of total subscriber revenue/number of subscribers is around Rs 500. But Amazon Prime offers other add-on features such as free delivery and a music service. The gap is narrowing as the most basic Netflix mobile-only plan now works out to about Rs 1,800 a year. The price cut comes even as arch rival Amazon Prime has increased its annual plan from Rs 999 to Rs 1,499. Amazon Prime Video membership is priced at Rs 1,499 annually. Meanwhile, competition like Disney+ Hotstar offers their premium plan at Rs 1,499 annually. R Madhavan and Surveen Chawla-starrer Decoupled is scheduled to be released in December. The price cut also comes as the American streaming giant has been announcing a host of new titles, international and Indian, such as Red Notice, The Harder They Fall, and The Princess Switch, Dhamaka and Meenakshi Sundareshwar. “So whether you're watching with your family or just on your own, in the mood for a superhero tale (Minnal Murali), genre-bending series (Yeh Kaali Kaali Ankhein), dramedy (Decoupled), family drama (Finding Anamika), thriller (Looop Lapeta) or comedy special (Kapil Sharma), along with films and series from across the world, there's something for everyone,” it stated. In the premium plan, four people can watch from one account at the same time, while two people can watch with the standard plan and only one person at a time can watch with the basic and mobile plans. It must be mentioned here that only people who live with the user of a plan can access the account. Netflix has planned new perks for Standard with Ads subscribers to boost growth, such as being able to download movies and TV for offline use.The new plans come into effect from December 14. ![]() This plan has not been affected by price increases, and is still $6.99 a month, cheaper than both Disney Plus and Max’s (formerly HBO Max) ad-supported plan. Netflix also added a new plan, Standard with Ads, last year. Netflix stated that users sharing passwords with family and friends outside of their household impacted “ ability to invest in great new TV and films for members” while users think that extra households should be included in the subscription, rather than being an extra charge. These increases come after Netflix implemented password-sharing restrictions this summer, which has faced backlash from the community but increased subscriber count. If subscribers are able to justify the price for content they are constantly watching, Netflix may actually benefit from this, which will be shown in their next earnings report estimated to be in January. Perhaps not coincidentally, it was also the only one of the big services to institute a price increase.” After that, subscriber count sharply decreased, with one of the reasons possibly being the implemented price increase.Ī Forbes article stated that the consumer research firm, Attest, “examined second quarter streaming in the United States and found that Netflix was the only streaming service to see a decline in second quarter. ![]() ![]() The last time Netflix increased prices was in the beginning of 2022. “I think the content on Netflix is really good, but there is too much stuff that they are missing for it to be justifiable and for the huge prices to make sense,” freshman Nadia Blackman said.Ī possible implication of this price hike includes lack of subscriber growth. Though Galdzicki thinks that Netflix communicated the change well, he believes that they should have provided customers with more reasons for the increase beforehand.
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